Wednesday, November 05, 2008
'Gears of War 2' Poised to Be Top Entertainment Premiere This Holiday Season
Xbox 360 exclusive juggernaut launches worldwide on Nov. 7 at an astounding 20,000 retailers, leads the best and broadest portfolio of blockbuster games and entertainment for all this holiday season. REDMOND, Wash., Nov. 5
REDMOND, Wash., Nov. 5 /PRNewswire-FirstCall/ -- Rivaling the media
spectacle and fan anticipation of a blockbuster movie's opening weekend, the
Xbox 360 video game and entertainment system is set to launch its exclusive
title, "Gears of War 2," worldwide at 12:01 a.m. local time this Friday, Nov.
7. A total of 20,000 retail locations in 20 countries will open their doors to
the crowds waiting to get their hands on this must-have entertainment
experience. Fans and critics around the world are predicting that "Gears of
War 2," available only on Xbox 360, will be the biggest blockbuster of holiday
2008.
"Each holiday season in this current console generation, Xbox 360 has led
the industry with the best lineup of blockbuster video games, and we are
poised to lead the charge again in 2008 with 'Gears of War 2,'" said Phil
Spencer, general manager of Microsoft Game Studios. "Holding the title of
fastest-selling video game of 2006, 'Gears of War' has sold more than 5
million units to date, and this next chapter in the franchise will raise the
bar yet again."
Under the creative leadership of Cliff Bleszinski, the team at Epic Games
Inc. has pushed the franchise into bold new territory, greatly expanding upon
the game's themes of hope, survival and loss. In "Gears of War 2," the last
cities on Sera are sinking, swallowed by a new Locust threat from below. As
Marcus Fenix and Delta Squad pursue the Locust, the mission turns deeply
personal for Dominic Santiago as he uncovers clues in the search for his
missing wife, Maria.
"Epic's goal was to create an emotionally engaging experience that will
not only satisfy core gamers, but also attract new players who want to
experience something akin to watching a heart-pounding movie that draws you in
and doesn't let you go until the very end," said Bleszinski, design director
at Epic Games. "With 'Gears of War 2,' we're taking storytelling in the Gears
universe to places it's never been before, and we hope it'll deeply connect
with everyone playing the game alone or with friends."
To usher in the much-anticipated launch of "Gears of War 2" in the United
States, more than 10,000 retail stores will open their doors at 12:01 a.m.
local time on Nov. 7. At Midnight Mayhem flagship events in Los Angeles, New
York City and Bellevue, Wash., attendees will have the opportunity to win
limited edition "Gears of War 2" Xbox 360 consoles and other prizes, receive
autographed copies of the game, and meet the creators from Epic Games. In
addition, fans who purchase "Gears of War 2" at any participating retailer
during Midnight Mayhem will receive an exclusive Xbox LIVE token to download
an in-game, gold-plated Hammerburst for use during multiplayer gameplay. A
full list of scheduled events, retail locations and exclusives can be found at
http://www.gearsofwar.com.
"Gears of War 2" is available as a Standard Edition with an estimated
retail price (ERP) of $59.99 (U.S.), as well a Limited Edition with an ERP of
$69.99 (U.S.). The Limited Edition is packaged in a collectible SteelBook DVD
case and includes a 48-page hardbound book titled "Beneath the Surface: An
Inside Look at 'Gears of War 2,'" which is filled with character profiles and
exclusive concept art. The Limited Edition also includes a bonus DVD
containing the making-of documentary, a keepsake photo of Dominic and Maria
Santiago, and a coveted Xbox LIVE token to unlock a gold-plated Lancer for
online play.
In addition, all copies of the game come with an Xbox LIVE token to
download the Flashback Map Pack for free. The Flashback Map Pack will be
available immediately at launch and consists of five popular maps from the
original "Gears of War," including Canals, Gridlock, Mansion, Subway and Tyro
Station. Each map has been specially updated with new graphics for "Gears of
War 2."
To celebrate the launch, Xbox LIVE is hosting the "Gears of War 2" Xbox
LIVE Weekend Assault, sponsored by the movie "Transporter 3" and delivering 48
hours of special events beginning at 12:01 a.m. EST on Friday, Nov. 7. Xbox
LIVE Gold members will have the chance to download videos, participate in a
Game with Fame with Epic Games, and play in online tournaments to win
exclusive "Gears of War 2" prizes. More information about the Xbox LIVE
Weekend Assault activities can be found at http://www.gearsofwar.com.
"Gears of War 2" is leading a blockbuster lineup of the best and broadest
games that the Xbox 360 video game and entertainment system has to offer this
holiday season. Whether you are a fan of music, movies, sports,
action-adventure, role-playing or games that the entire family can enjoy, Xbox
360 has the most anticipated games and exclusive content including highly
anticipated music games such as "Lips," "Rock Band 2," "Guitar Hero World
Tour" and "DanceDanceRevolution UNIVERSE3"; movie-themed titles "You're in the
Movies" and "Scene It? Box Office Smash"; sports titles such as "Madden NFL
09"; games for the family such as "Banjo Kazooie: Nuts & Bolts"; and
role-playing games such as "Fable II" and "Fallout 3." The Xbox 360 Arcade
console is available for $199.99 ERP (U.S.), the most affordable
next-generation console on the market today.
Additional press materials as well as art and video assets are available
at http://gearsofwar.xbox.com/presskit.htm.
About Epic Games
Epic Games, Inc., based in Cary, NC and established in 1991, develops
cutting-edge games and cross-platform game engine technology. The company has
created multiple million-selling, award-winning titles in its Unreal series,
most recently shipping "Unreal Tournament 3" for PC, PLAYSTATION(R)3 and Xbox
360. Epic's breakthrough game, "Gears of War," sold five million copies and
won over 30 Game of the Year awards. The highly anticipated sequel, "Gears of
War 2," releases November 7, 2008. Epic's Unreal Engine 3 is the current
holder and three-time consecutive winner of Game Developer magazine's Best
Engine Front Line Award. Additional information about Epic can be obtained
through the Epic Games Web site at http://www.epicgames.com.
About Microsoft Game Studios
Microsoft Game Studios is a leading worldwide publisher and developer of
games for the Xbox and Xbox 360 video game systems, the Windows operating
system and online platforms. Comprising a network of top developers, Microsoft
Game Studios is committed to creating innovative and diverse games for Windows
(http://www.microsoft.com/games), including such franchises as "Age of
Empires," "Flight Simulator" and "Zoo Tycoon"; Xbox and Xbox 360
(http://www.xbox.com), including such games as "Gears of War" and franchises
such as "Halo," "Fable," "Project Gotham Racing" and "Forza Motorsport"; and
MSN Games (http://www.games.msn.com), the official games channel for the MSN
network and home to such hits as "Bejeweled" and "Hexic."
About Xbox 360
Xbox 360 is a premier video game and entertainment system. It is home to
the best and broadest games plus more standard and high-definition movies and
TV shows on demand than any other device connected to the TV. The digital
center of the living room, Xbox 360 blends unbeatable content, including
personal pictures and music, with a unified online social network to create a
limitless entertainment experience that can be shared at home or across the
globe. More information can be found online at http://www.xbox.com/xbox360.
About Microsoft
Founded in 1975, Microsoft (Nasdaq: MSFT) is the worldwide leader in
software, services and solutions that help people and businesses realize their
full potential.
Prices herein are estimated retail prices. Actual retail prices may vary.
Epic, Epic Games, Unreal, Unreal Engine, Unreal Tournament, Gears of War,
Gears of War 2 and Marcus Fenix are trademarks or registered trademarks of
Epic Games, Inc. in the United States of America and elsewhere. The names of
actual companies and products mentioned herein may be the trademarks of their
respective owners.
SOURCE Microsoft Corp.
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